In this article, I will show you how to create an account in Google Adwords keyword planner for free without creating an ad in 2023.
If you are a digital marketer, blogger, business owner, etc. then you must be aware of Google Adwords or Google Keyword Planner.
Google Adwords or Keyword Planner is a very important and useful tool for keyword research. Keyword research is a very crucial step in order to drive more customers or traffic to your website.
Thus, if you are looking for the best keyword research tool for free then Google Adwords keyword planner can be a good option.
But a major problem with Google Adwords is that it is basically created for advertisers and you have to run at least one advertisement in order to use it.
So, without any further delay, let's begin the step-by-step process.
How To Create An Account In Google Adwords Keyword Planner
When you create an Adword account without any prior knowledge, it takes you to the campaign page directly, where it asks you to set your campaign budget.
But, if you want to use the Google keyword planner tool without any ad campaign then you have to remember certain things while creating an Adword account.
Below is the step-by-step beginner's guide, you can follow to create a Google Adwords account for keyword research without a credit card or for free.
But before that, I will suggest that you should have a Gmail account to make the process simpler and fast. So, let's begin the process and jump to the very first step -
Step 1. Search on Google
To use the Google keyword planner, you have to visit Google Adwords official website. You can visit the official website by searching the terms "Google Adwords" or "Google keyword planner" on Google.
After searching on Google, click on the links that are red-boxed in the below images.
Step 2. Visit Keyword Planner
After clicking on the above links, you will get the homepage of Google keyword planner as shown below -
To access the keyword planner you have to click on the "Go TO Keyword Planner" button and it will redirect you to your Gmail login page.
Log in with the account by which you want to create a Google Adwords account. If you are already logged in to any Gmail account then you can skip this step.
Also, if you want to change your logged-in account then you can change it by choosing the account from the top right corner of the screen.
After this step, you will get the screen asking to create a new Ads account.
If you already have an AdWords account associated with a different Gmail account then you can switch to that Gmail by clicking on "switch Google account".
But, as we are creating a new Google ads account, you have to click on "new Google ads account" in order to access Google keyword planner. After that, you will be moved to step 3.
Step 3. Switching To Expert Mode
Step 3 and step 4 are very important steps of Google Adwords account creation in order to get a keyword planner tool without an ad campaign. You have to be focused here.
After step 2, you will jump to the screen as shown in the below image -
The options given at the top of the web page are all for Google ad campaigns. If you want to create an ad on Google you can click on the "Next" button.
But, to access the keyword planner tool, you have to click on the bottom-most option "switch to expert mode". From here, you will be moved one step ahead to your free keyword planner account.
Let's move to step 4.
Step 4. Creating an Account Without a Campaign
As I mentioned above step 3 and step 4 are very crucial steps, so like step 3, here in step 4, you have to give some attention.
After switching into the expert mode in step 3, you will get a screen clearly asking for what purpose you are creating a Google ads account.
You can continue with your campaign by clicking the "Continue" option. But to create a free keyword planner account, you have to move to the option "create account without campaign". Now you can set up your Google Adwords keyword planner account.
How To Set Up Google Keyword Planner Account
After the creation of the account, you will be asked to do some basic settings for your account. From here, you can set up your account.
You can choose your country, time zone, and currency. These settings must be chosen carefully as you can not change these settings later on.
Billing country will be used if you run any ads in the future on Google using the account. The bid price of a keyword will be shown on the selected currency type.
If you want to change currency or billing country in the future, you have to create a different account with a different Gmail address. Thus, it is very important to select the correct settings to create an Adwords account.
After selecting the preferred options, you can save it via the "submit" button. After that, you will be redirected to the screen from where you can access your keyword planner tool and also run a campaign.
Now, from here, you have just one step left to access your free Google Adwords account from where you can also use the keyword planner tool.
You just need to click on the "Explore your account" button to visit your Adword account's dashboard which will look like this -
How To Access Google Keyword Planner
On reaching the Adwords dashboard you can see an overview of ads run by you. But, the keyword planner tool is not visible on the main screen.
To access the keyword planner tool you need to click on the "Tools and Settings" icon available on top raw. From here you can access different tools for planning, measurement, billing, and many more.
Keyword planner tool can be used from the planning section. You will be able to use your free Adwords keyword planner tool after clicking on the keyword planner link shown in the above image.
That's how you can create and use a Google Adwords keyword planner account for free.
Final Words
Whether you are a digital marketer or a blogger, keyword research plays a very important role in order to bring your content or business in front of the right audience.
If you are a blogger or a content writer then you should work on a keyword that has a decent search volume and is less competitive to reach more people organically.
Although there are many keyword research tools available, some of them are either very expensive or do not contain the correct information.
For that, Google Adwords can give you the correct information of any keyword like its volume, bid amount, trend, and many more.
However, the competition of keywords shown in Google AdWords is not useful for bloggers because it is the competition of bids placed by different advertisers to be on top of that keyword.
Still, it is quite helpful as it can give a number of keyword ideas that are currently trending and every blogger or digital marketer must use it.
That's all for this article, I hope you are able to understand the full process and find it helpful. Thanks for reading it.
Common FAQ
Q 1. How to open Google keyword planner?
Ans: To open or access the keyword planner tool, first you have to create an account in Google AdWords. From the Adwords dashboard, you can access the tool and settings and open the keyword planner tool. However, while creating an account you can be asked to run advertisements. But to create an Adwords account for keyword research for free you can follow the steps mentioned above.
Ans: Google keyword planner is mainly created for advertisers. An advertiser who wants to display their business ads on Google's different platforms can run a campaign using Google AdWords. The cost of advertising depends on various factors like the keyword in which he/they wants to show ads, the location where the ads will be displayed, the duration of the ad, and many more. advertiser can set their budget and the campaign will be turned off as the budget limit is reached.
However, if you are looking to use Google Adwords for only keyword research purposes then you can follow the instructions written above.
Q 3. How do you find keywords with the help of Google Keyword Planner?
Ans: There will be an option with the tag "discover new keywords" when you visit the keyword planner tool. Here, you can search keywords by entering a seed keyword or just providing the competitor's website URL
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